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Beauty Launches, Mergers and Acquisitions

P&G Announces Beauty Divestment

Fekkai brand returns to its roots.

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By: Jamie Matusow

Editor-in-Chief

Procter & Gamble expanded its reach into luxury hair care in 2008 when it purchased the Frédéric Fekkai brand. Now, according to a brief in WWD, the world’s largest consumer products company has made a move in its much-anticipated divestitures of a slew of its beauty names. P&G has reportedly sold the Frédéric Fekkai business to Fekkai Brands, a joint venture of Designer Parfums and Luxe Brands, which are subsidiaries of Shaneel Enterprises. Earlier this month, Fekkai had said that his talks with P&G were at a standstill.

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